Yahoo Removes Facebook and Google Log-in option for Users

Yahoo is going to remove log in with Google account or Facebook account. Now to access Flickr photo-sharing platform you need a yahoo id. You can’t access with Google id or facebook id.

“Yahoo is continually working on improving the user experience,” the company said in a statement Reuters reported, noting that the new process “will allow us to offer the best personalized experience to everyone.”

The new forced Yahoo log-in is already in place on the company’s College Basketball Tourney Pick’em game, which is tied to the upcoming NCAA men’s basketball tournament. On that site the Facebook and Google account log-in buttons are still there. But after customers enter their log-in, they are brought to a page that says “The Google ID you entered is not associated with a Yahoo account. To continue, you now need to create a Yahoo account.”

The first Yahoo service to require the new sign-in process is Yahoo Sports Tourney Pick’Em, a service focused on the NCAA college basketball tournament which begins later this month. News of the change to Yahoo’s Tourney Pick’Em sign-in process was first reported by the technology blog Betanews.

Since Mayer took the reins in 2012, the company has rolled out new versions of many of its key products, including Yahoo Mail and Yahoo Finance. Last year, Yahoo announced a program to recycle inactive Yahoo user IDs, letting new users claim email addresses that have not been used for more than 12 months.

In eliminating the Facebook and Google sign-in features, Mayer, a former Google executive, is effectively reversing a strategy that Yahoo adopted in 2010 and 2011 under then CEO Carol Bartz.

The change to the Tourney Pick’Em sign-in process began on Monday, the Yahoo spokeswoman said, noting that users could still access other services with Google or Facebook IDs.

The sign-in buttons for Facebook and Google will eventually be removed from all Yahoo properties, the Yahoo spokeswoman, though she declined to provide a timeframe.

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